Wednesday, October 29, 2008

Obama's Infomercial

Barack Obama's presidential campaign spent an estimated $3 million on a 30-minute primetime TV ad on NBC, CBS, and MSNBC today. A presidential campaign ad of this length has not aired on primetime since Ross Perot in 1992. The commercial centered around Obama's biography, policy proposals, and stories about average Americans (full video below).

The question is, how effective was the ad? My initial thought is that most people who bothered to watch the whole thing were probably already supporters, but numbers have yet to be released on how many people actually tuned in.

1 comment:

Arpita said...

I thought the commercial was interesting, but a bit over dramatic. It did get at some real problems in America, but it was just total propaganda, i wish it had been a bit more subtle.