Black Friday: Let the Holidays Begin

An article by Peter S. Goodman from The New York Times discussed how the “trampling” of a “Wal-Mart employee” by a crowd of shoppers speaks not only of the negative aspects of consumer culture, but also illustrates the economic difficulties of some Americans. Goodman compared the “American economy” to a “piñata,” because the goods are tantalizing the shoppers when in reality, they are unavailable to some Americans. Goodman stated that the feeling of inaccessibility creates a “frenzy” that is evident in the stampede of restless shoppers and the death of the worker. At the same time, an article by Steven Malanga from Real Clear Markets talked about “The Wal-Mart Effect,” indicating that Wal-Mart’s popularity among consumers stems from its successful business strategies. According to Malanga, economic experts, including Obama advisor Jason Furman, have recognized the chain’s “economic progress.” Malanga suggested that other companies could use a lesson from Wal-Mart.
“Black Friday” is ironic in its name because it goes beyond its original association with big sales for businesses, reflecting the harsh economic reality of some Americans. The people who are lining up at dawn in order to scout the sales rackets and get “the deals” are the ones who are the most affected by the economic crisis. An article by Andrea Chang for The Lost Angeles Times stated that consumers are more “cautious” about what they buy this holiday season because they are worried about “job stability and mortgage payments.” According to Chang, the “retailers” are facing more pressure to present better discounts and lower prices in order to attract consumers. An article from The Arizona Republic stated that this year, “sales prices weren’t enough,” and businesses have to take into account other strategies, such as “impulse purchases.”